On this day in 1933, eager motorists park their automobiles on the grounds of Park-In Theaters, the first-ever drive-in movie theater, located on Crescent Boulevard in Camden, New Jersey.
Park-In Theaters--the term "drive-in" came to be widely used only later--was the brainchild of Richard Hollingshead, a movie fan and a sales manager at his father's company, Whiz Auto Products, in Camden. Reportedly inspired by his mother's struggle to sit comfortably in traditional movie theater seats, Hollingshead came up with the idea of an open-air theater where patrons watched movies in the comfort of their own automobiles. He then experimented in the driveway of his own house with different projection and sound techniques, mounting a 1928 Kodak projector on the hood of his car, pinning a screen to some trees, and placing a radio behind the screen for sound. He also tested ways to guard against rain and other inclement weather, and devised the ideal spacing arrangement for a number of cars so that all would have a view of the screen.
The young entrepreneur received a patent for the concept in May of 1933 and opened Park-In Theaters, Inc. less than a month later, with an initial investment of $30,000. Advertising it as entertainment for the whole family, Hollingshead charged 25 cents per car and 25 cents per person, with no group paying more than one dollar. The idea caught on, and after Hollingshead's patent was overturned in 1949, drive-in theaters began popping up all over the country. One of the largest was the All-Weather Drive-In of Copiague, New York, which featured parking space for 2,500 cars, a kid's playground and a full service restaurant, all on a 28-acre lot.
No comments:
Post a Comment